We at Appleton Group LLC, its products, services, subsidiaries and affiliates ("we", "us") recognize the importance of privacy and confidentiality of personal information.
Appleton Group LLC, its products, services, subsidiaries and affiliates (the "Sites/Apps") is a Digital Transformation, Flexible Consumption, Everything as a Service (XaaS), Internet of Things (IoT) and Global Online On-Demand company providing C2C, B2B and B2C services on our Sites/Apps which connects and facilitates sales and purchases of products and/or services between customers and 3rd party sellers and innovators/ideas generators/entrepreneurs and investors.
A. COLLECTION OF INFORMATION
The personal information that we may collect about you broadly falls into the following categories:
If you are a representative or employee of a customers and 3rd party sellers and innovators/ideas generators/entrepreneurs and investors:
We may receive personal information about you from third parties that are engaged by us to assist with providing verification services and conducting suitable money laundering and KYC (know-your-customer) checks on users. This may include your name, email address, company details and contact information.
B. USE OF PERSONAL INFORMATION
We collect and use your personal information for the following purposes:
C. DISCLOSURE OR SHARING OF PERSONAL INFORMATION
We may disclose (or provide access to) personal information to the following categories of recipients:
We may provide aggregated or anonymized data to third parties, but when we do so, the information we share is in a de-identified format that does not personally identify you.
We retain your personal information as long as we have an ongoing legitimate business need to do so for example to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
A cookie is a small amount of data that is sent to your browser and stored on your computer's or mobile device’s hard drive. If you do not de-activate or erase the cookie, each time you use the same browser or mobile device to access the Sites/Apps, our web servers will be notified of your visit to the Sites/Apps and in turn we may have knowledge of your visit and the pattern of your usage.
Cookies set by the website or app owner (in this case, Appleton Group LLC, its products, services, subsidiaries and affiliates) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.
Cookies can also be categorized as session cookies (which are erased once you close the browser or shut down the device) and persistent cookies (which remain even after closing the browser or shutting down the device/application and which are activated each time you visit the Sites/Apps). The session cookies use encrypted data to authenticate you. The persistent cookies do not store account numbers or passwords. We use both session cookies and persistent cookies.
We use first and third party cookies for several reasons. Some cookies are required for technical and/or security reasons in order for our Sites/Apps to operate, and we refer to these as "essential" or "strictly necessary" cookies. First party cookies are mainly served to enable basic functionality on our Sites/Apps; including web analytics cookies that help us understand how users use our web pages and how we can improve their use. For example, we use essential or strictly necessary cookies to enable us to remember goods added to your Appleton Group LLC, its products, services, subsidiaries and affiliates transaction experience and to recognize you when you sign into your Appleton Group LLC, its products, services, subsidiaries and affiliates account.
In addition, we also use social media cookies. You may register for Sites/Apps membership and "share" Sites/Apps content through social media such as Facebook and Twitter. Sometimes we embed videos from websites like YouTube. These websites have their own privacy policies which govern their use of information, which you can find on the respective websites.
The specific categories of first and third party cookies served through our Sites/Apps and the purposes they perform are described in the table below (please note that the specific cookies served may vary):
Cookies are not the only way to recognize or track visitors to our Sites/Apps. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites/Apps or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites/Apps to another, to deliver or communicate with cookies, to understand whether you have come to our Sites/Apps from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
You have the right to decide whether to accept or reject cookies. If you choose to set your web browser controls to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.
Certain features of the Sites/Apps depend on cookies. Please be aware that if you choose to block cookies, you may not be able to sign in or use those features, and preferences that are dependent on cookies may be lost.
Google Analytics (More information) Our Sites/Apps uses Google Analytics, an internet analytics service provided by Google, Inc. ("Google"). Google cookies allow us analyze use of the Sites/Apps by telling us which pages our users are viewing, which ones are most popular, what time of day our Sites/Apps are visited, if users have previously visited our Sites/Apps, from which website users are redirected to our Sites/Apps were and the like. The data generated by the cookie about your use of the Sites/Apps will be transmitted to Google and stored by Google on servers in the United States.
The Sites/Apps uses an anonymization tool of IP addresses so that the IP addresses are truncated within the territory of the Member States of the European Union and the other members of the agreement on the European Economic Area. The non-truncated IP address are only exceptionally transmitted to Google’s servers in the US and then truncated there.
Google uses the data on behalf of Appleton Group LLC, its products, services, subsidiaries and affiliates to evaluate your use of the Sites/Apps, to compile reports on website activity for the website operators and for other website activity and internet usage services. Google may disclose this information to third parties under the terms of the law or for further processing by third parties on behalf of Google. For more information about Google Analytics cookies, visit:
The IP address that your browser will pass on to Google Analytics will not be associated with any other data stored by Google. Through your browser settings, you can block cookies; however, this can lead to problems with the use of some functionalities of the website. Through the add-on "Google Analytics Opt-out" you can through your current web browser opt-out to the use of Google Analytics from then on: http://tools.google.com/dlpage/gaoptout?hl=en. More information can be found here: https://support.google.com/analytics/answer/6004245.
G. VISITORS FROM THE EUROPEAN UNION
If you are in the EEA, the data controller of your personal information is Appleton Group LLC, (incorporated in the State of Delaware, the United States of America with registration number: 36-4895934).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Sites/Apps and services, manage our relationship with you and communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our Sites/Apps and our services, undertaking marketing, or for the purposes of ensuring the security of our Sites/Apps and services and detecting or preventing illegal activities such as fraud. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.
If we ask you to provide personal information to comply with a legal requirement or to enter into a contract with you, we will make this clear at the relevant time. We will advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). In some instances, you may be personal information for processing as described above, in order for us to be able to provide you all of our services, and for you to use all the features of our Sites/Apps .
If you are a resident of the EEA, you also have the following data protection rights, which you can exercise at any time by contacting us using our contact details on our sites/apps or through firstname.lastname@example.org:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected.